ABOUT

Her portfolio is inclusive of iconic brands such as Ralph Lauren Runway, Vera Wang, Cushnie et Ochs,
Augusta National Golf Club, New York Mercedes Benz Fashion Week,
and for contributing editors to Harper’s Bazaar, Elle, Bergdorf Goodman.

With over 7+ years of experience in the retail + design space, her work + vision is the fusion of captivating nostalgia and compelling emotion to create alluring brands for strategic marketing
to enhance growth + visibility.

As an global stylist, curator, and creative entrepreneur, she draws inspiration from nature, rich history,
travel, and the timeless art of living to deliver soulful, elevated, and
influential experiences people remember and believe in.

PORTFOLIO

LIFESTYLE

  • Art Direction, Brand Strategy, Client Management, Social Media Content Creation / Marketing, Event Planning

  • Lifestyle Design (Women’s, Men’s, Children’s, Home) Product Development, Global Vendor Sourcing, Partnership Collaborations, Visual Merchandising

  • Color + Concept Direction, Social Media Content Creation, Backstage Runway Editorial Styling, RL Olympics Visual Merchandising

STYLE DESIGN

AUGUSTA NATIONAL GOLF CLUB

RALPH LAUREN COLLECTION

EDITORIAL

  • Creative Art Direction, Styling, Visual Merchandising, Lookbook Creation

  • Concept Creation, Brand Strategy, Market Positioning, Visual Merchandising, Editorial Styling, Social Media Content Creation, Client + Vendor Management, Website Design + E-commerce

  • Product Development, Design, Editorial Styling, E-commerce Website Marketing

ABBEY GLASS COLLECTION

JEWELRY: HERITAGE HEIRLOOMS

CUCCULELLI SHAHEEN

HOLISTIC WELLNESS

  • Concept Creation, Brand Strategy, Market Positioning, Visual Merchandising, Product Development, Social Media Content Creation, Client + Vendor Management, Website Design + E-commerce

  • Holistic Wellness Self-Paced Program: Gut Health + Female Hormones, Created online course from Brand Strategy to execution, Social Media Content Creation, Client Management, Accounting, Graphic Design, Logo/ branding, 1:1 Coaching + Group Programs

KALE ME BABY 

ANCIENT WISDOM MODERN LIVING

EXPERTISE & OFFERINGS

WAYS I CAN HELP YOUR BRAND

  • STRATEGIC PLANNING
    MARKET POSITIONING
    DIRECTION + VOICE
    VALUES + MISSION
    ETHOS

  • CREATIVE CONCEPTUALIZATION
    LOGOS + TYPOGRAPHY
    BRAND GUIDELINES
    COLOR PALATTE
    VOICE

  • VISUAL STORYTELLING
    MARKETING CAMPAGINS
    PHOTOGRAPHY
    EDITORIAL LOOKBOOKS

  • CLIENT FACING PITCHES
    MANAGING PROJECT TASK FLOWS
    G-SUITE
    ASANA
    QUICKBOOKS
    SALES / E-COMMERCE PLATFORMS

  • LIVE EVENTS
    POP-UP SHOPS
    RUNWAY SHOWS
    BRICK + MORTAR RETAIL

  • PRESENTATION DESIGN
    MARKETING COLLATERAL
    DIGITAL MARKETING

  • SQUARESPACE + WIX UX DESIGN
    CONTENT CREATION

  • MARKETING CAMPAGINS
    SOCIAL MEDIA COPYWRITING
    NEWSLETTER CREATION
    BLOGGING