ROLES: LIFESTYLE BRAND DEVELOPMENT,
PRODUCT DEVELOPMENT, DESIGN, VISUAL MERCHANDISING
FUNCTIONS + DELIVERABLES:
- Concept Creation for New Product Categories (Women’s, Men’s, Children’s, Home)
- Product Development
- Marketing Collateral Design + Updates
- New Collection Art Direction + Copywriting
- Day-to-Day Graphic Design
- Design - Sourcing - Logistics - Product Development
- Brand Collaboration Vendor Management (Peter Millar + Tory Burch)
Skills utilized: Concepting Art Direction, Trend Forecasting through WGSN, Pantone Palette customization, Customer Profiling, Branding verbiage, Tech pack creation & management, CAD Development, Pattern and Garment Construction
Programs: Adobe Illustrator, Adobe Photoshop, InDesign, WGSN, SmartSheet
Defining parameters of clientele by writing customer profiles using demographics, price point, each private label aesthetic, competitor research, trend forecasting and market analysis
Conceptualizing the genesis of overarching theme to not only be innovative and relevant, but to stay true to the heritage and core values of the DNA of the parent brand
Trend forecasting by using resources such as WGSN to predict domestic and international trends within a lifestyle brand: Men’s, Women’s, Children’s, Home, etc.
Redesigning all brand of collateral including hang-tags, woven labels, care labels, etc.
Responsible for all written verbiage cross-functionally
Responsible for maintaining and updating all artwork for Tech packs for Men’s, Women’s, Children’s, and Home
Responsible for including introducing new silhouettes and updating previous styles through trim, innovative fabrics, etc.
Note: Due to NDA client confidentiality, all artwork and images are proprietary to the Augusta National Golf Club.