Shefali Manoj Patel is technically trained from Parson’s New School of Design with a Master’s in Fashion Design and a Bachelor’s in Fashion Merchandising, Product Development and Visual Merchandising.

With a multi-faceted résumé working in NYC and the Southeast, her expertise is in editorial lifestyle design, luxury product experiences, creative art direction and visual storytelling. Her portfolio is inclusive of iconic fashion brands such as Ralph Lauren Runway (Women’s Collection + Purple Label), Cushnie et Ochs, Vera Wang, and Augusta National Golf Club, where she has styled and collaborated alongside both bespoke and contemporary lifestyle brands from A-Z.

Shefali marries her conceptual with technical design skills by helping brands capture their vision, packaging client goals into captivating visual storytelling and creative content creation that highlights the brand’s voice, mission, and cultural objective through omni-channel platforms of social media, e-commerce, online presentations, brick & mortar retail, and live experiences.

With styling experience assisting contributing editors of Bergdorf Goodman, Elle Magazine, and Harper’s Bazaar, she has experienced New York Fashion Show front row with executive clients, designers, and buyers to assist with a variety of projects including, but not limited to: celebrity destination wedding planning, luxury editorial styling, travel, food, wellness, and beauty.

Additionally, has had the pleasure of intimately collaborating with the cross-functional teams of design, product development, and merchandising at the Augusta National Golf Club – A lifestyle brand that delivers a hospitality experience like no other.

As a freelancer and creative entrepreneur, Shefali Manoj has experience in both creative art direction, production, visual marketing, project management, and brand strategy — allowing her to think like a business owner, while having a comprehensive cross-functional experience that can lead creative teams and turn concepts into tangible experiences and unforgettable, alluring brands through visual storytelling. 

Resume available upon request.